This day was in part dedicated to the Chocolate Festival in Stockholm at the Nordiska museet.
Aurore went there in the morning and I came in later in the afternoon after finishing my lectures at the University.
As usual there where many exhibitors but fewer visitors this year we felt.
I talked with the founder and the managing director of Amedei, one of the more well-known Italian brands.
We discussed the differences between Swedes and other people concerning food, chocolat and wine i.g. and there are great differences!
In Sweden most Swedes are raised with Marabou and other 'Swedish' brands. It's only lately that people in general have discovered other forms of chocolate with different flavours and different percentage of chocolate. Earlier chocolat from other countries was something very exclusive and more for the connoisseurs and with the Jante law implemented by the Church and not least the Social Democratic Party, eating something exclusive is/was regarded as 'elitistic' (it's very easy to be regarded as elitistic in Sweden!).
I talked with the founder and the managing director of Amedei, one of the more well-known Italian brands.
We discussed the differences between Swedes and other people concerning food, chocolat and wine i.g. and there are great differences!
In Sweden most Swedes are raised with Marabou and other 'Swedish' brands. It's only lately that people in general have discovered other forms of chocolate with different flavours and different percentage of chocolate. Earlier chocolat from other countries was something very exclusive and more for the connoisseurs and with the Jante law implemented by the Church and not least the Social Democratic Party, eating something exclusive is/was regarded as 'elitistic' (it's very easy to be regarded as elitistic in Sweden!).
Last year we bought a small box with chocolat at Amedei, this year we contented ourselves with some pieces of chocolates from 'the Italians'.
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